Standardization of marketing-processes as a strategic point in global marketing
Year of publication: |
1986
|
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Authors: | Kreutzer, Ralf |
Publisher: |
Mannheim |
Subject: | Internationales Marketing |
Extent: | 46 Bl. : graph. Darst. |
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Series: | Arbeitspapier / Institut für Marketing, Universität Mannheim. - Mannheim. - Vol. 41 |
Type of publication: | Book / Working Paper |
Source: |
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Standardization of marketing processes as a strategic point in global marketing
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