Standing out from the crowd : when and why color complexity in social media images increases user engagement
Year of publication: |
2024
|
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Authors: | Kanuri, Vamsi K. ; Hughes, Christian ; Hodges, Brady T. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 2, p. 174-193
|
Subject: | Color complexity | Content marketing | Engagement | Image processing | Social media | Unstructured data | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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