Standing room only : strategies for marketing the performing arts
Year of publication: |
1997
|
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Authors: | Kotler, Philip ; Scheff, Joanne |
Publisher: |
Boston, Mass. : Harvard Business School Press |
Subject: | Darstellende Kunst | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing in Kommunalverwaltungen
Homann, Klaus, (1986)
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Sporttourismus : Management- und Marketing-Handbuch
Dreyer, Axel, (1995)
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Musicalproduktionen : Marketingstrategien und Erfolgsfaktoren
Schäfer, Hubert, (1998)
- More ...
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Crisis in the arts : the marketing response
Scheff, Joanne, (2008)
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SOCIAL ENTERPRISE: HOW THE ARTS CAN PROSPER THROUGH STRATEGIC COLLABORATIONS
Scheff, Joanne, (1996)
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Crisis in the Arts: The Marketing Response
Scheff, Joanne, (1996)
- More ...