Standing room only : strategies for marketing the performing arts
Philip Kotler ; Joanne Scheff
| Year of publication: |
1997
|
|---|---|
| Authors: | Kotler, Philip ; Scheff, Joanne |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Darstellende Kunst | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 560 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87584-737-4 |
| Classification: | Marketing ; Dienstleistungen: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004263836