Stangers in strage lands : hypermarkets and Chinese consumer culture misalignment
Year of publication: |
2012
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Authors: | Warden, Clyde A. ; Stanworth, James ; Chen, Judy F. ; Huang, Stephen Chi-Tsun |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 6, p. 799-820
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Subject: | China | Konsumentenverhalten | Consumer behaviour |
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