Staple Yourself to an Order - Many organizations suffer from gaps in their order management cycle that can cause internal strife and damage customer relationships. By "stapling themselves to an order," managers can isolate these breakdowns, helping their companies reconnect with customers and improve financial performance.
Year of publication: |
2004
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Authors: | Shapiro, Benson P. ; Rangan, V.Kasturi ; Sviokla, John J. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2004, p. 162-171
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