Star power and box office revenues : evidence from China
Fei Peng, Lili Kang, Sajid Anwar, Xue Li
Year of publication: |
2019
|
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Authors: | Peng, Fei ; Kang, Lili ; Anwar, Sajid ; Li, Xue |
Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 43.2019, 2, p. 247-278
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Subject: | Star power in China | Box office revenues | Industry recognition | Internet media evaluation | Internet media buzz | China | Internet |
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