Starbucks
Marie Bussing-Burks
| Year of publication: |
c2009
|
|---|---|
| Authors: | Bussing-Burks, Marie |
| Publisher: |
Santa Barbara, Calif : Greenwood Press |
| Subject: | Gastronomie | Restaurant industry | Unternehmensgeschichte | Business history | Kaffeehandel | Coffee trade | Corporate Social Responsibility | Corporate social responsibility |
| Description of contents: |
Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world
Table of Contents [external.dandelon.com]
|
Online Resource
| Extent: | Online-Ressource (xiv, 154 p) ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Chapter 1 Origins and History of Starbucks; Chapter 2 The Founders and Early Management Team; Chapter 3 Strategies and Innovations: The Coffee Culture; Chapter 4 Guiding Principles and Coffee Social Responsibility; Chapter 5 How Starbucks Moved Ahead of the Competition; Chapter 6 Financial Results and Starbucks Leadership; Chapter 7 Controversy and Coffee Competition; Chapter 8 Transition and Future Prospects; Appendix A: Starbucks through the Decades: A Timeline to Success; Appendix B: The Futures of Coffee Appendix C: Glossary of Coffee TermsAppendix D: Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts; Acronyms; Bibliography; Personal Interviews; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 978-0-313-36458-7 ; 978-0-313-36459-4 ; 978-0-313-36458-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012674439