Starbucks China : the world's priciest cup of coffee
Peilu Chen
| Year of publication: |
2017
|
|---|---|
| Authors: | Chen, Peilu |
| Published in: |
Ethics in marketing : international cases and perspectives. - New York : Routledge, ISBN 978-1-138-64808-1. - 2017, p. 92-95
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| Subject: | Starbucks Coffee Company | Schnellgastronomie | Fast-food industry | Kaffee | Coffee | Unternehmensethik | Business ethics | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609692