Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Viriya Taecharungroj |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 6, p. 552-571
|
| Subject: | Content analysis | social media marketing | Starbucks | Twitter | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1138139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852893