Starke Marke : wie Sie eine eigenständige Handels- und Servicemarke werden
Georg Hensch
| Year of publication: |
2015 ; 1. Aufl.
|
|---|---|
| Authors: | Hensch, Georg |
| Institutions: | Autohaus Buch und Formular (publisher) |
| Publisher: |
München : Autohaus Buch und Formular |
| Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Kundenbindung | Customer retention | KMU-Marketing | SME marketing | Kfz-Gewerbe | Automotive services industry | Deutschland | Germany | Kraftfahrzeughandel | Markenpolitik | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 166 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| ISBN: | 3-89059-197-3 ; 978-3-89059-197-1 ; 978-3-89059-831-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011343782