Starting an online business : all-in-one

Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1 Start-Up Essentials -- Chapter 1 Starting from Scratch -- What Are You Waiting For? Start Your Business Now! -- Choosing Just the Right Business -- Creating online businesses for today and tomorrow -- Finding a business that's your type -- Getting Started -- Chapter 2 Turning Ideas into a Viable Internet Business -- Thinking Like an Online Entrepreneur -- Putting Your Business Idea Under the Microscope -- Using informal research to verify your idea -- Applying a SWOT analysis to your idea -- Creating a feasibility study to validate an idea -- Identifying Your Market and Target Customer -- Classifying your customer -- Going to the source -- Competing to Win: Analyzing Your Competition -- Chapter 3 Getting Real: Creating a Usable Business Plan -- Understanding the Value of a Plan -- Recognizing That the Parts of the Plan Make a Whole -- Getting Help to Write the Plan -- Determining when to hire a professional -- Knowing what to expect from a business plan consultant -- Using a Business Plan Today, Tomorrow, and Always -- Chapter 4 Funding Your Online Business -- Bootstrapping the Low-Cost, No-Cost Site -- Making the leap to the bootstrapping lifestyle -- Saving money to make money -- Getting resourceful -- Looking at the pros and cons of bootstrapping -- Finding the Perfect Investor -- Turning to your friends and family -- Finding angels -- Venturing into the world of venture capital -- Checking Out Alternative Financing -- Taking a Shortcut: Purchasing an Existing Site -- Chapter 5 Creating Policies to Protect Your Website and Customers -- Taking Care of Customers -- I pledge to you -- Put it in writing -- Putting Policies in Place -- Privacy policy.