StartupPro

Cover -- Copyright -- Credits -- About the Author -- About the Reviewers -- Contents -- Preface -- Chapter 1: Do You Have What It Takes to Be an Entrepreneur? -- Personality traits of great technical entrepreneurs -- Are all technical entrepreneurs natural-born? -- Every entrepreneur needs multiple intelligences -- Technical entrepreneurs have to love learning more than money -- Technical entrepreneurs learn best from business networking -- A technical entrepreneur must build relationships -- Attributes to work on for entrepreneurial success -- All entrepreneurs are survivors, never victims -- Test the start-up lifestyle before jumping into it -- Missteps to avoid for aspiring technical entrepreneurs -- Customers and investors like ideas, but measure you on their execution -- Succeeding as a technical entrepreneur is really about you -- Summary -- Chapter 2: Does Your Dream Idea Have the Potential to be a Business? -- How to perform a reality check of your opportunity -- Recognize the entrepreneur passion trap -- The difference between entrepreneurial requirements and engineering perceptions -- Assess the opportunity and the risks with a start-up incubator -- The importance of frequent tuning and daily determination -- Feature creep can turn your leading edge into the bleeding edge -- Early adopters don't make your market -- Check your alignment with today's customer buying habits -- Winning customers from big business brands -- Women technical entrepreneurs have some unique challenges -- Summary -- Chapter 3: When, Where, and How Do You Formalize a Technical Business? -- Startup location - a critical success factor -- Picking the right company name -- Paying for a domain name -- The official start date of your business is an important milestone -- Protecting your start-up founder's stock shares -- Minimizing the red tape and taxes of a start-up