Statistical data in the tourism research

Tourism research in its content and methodology is based on numerous statistics. The type and nature of the statistical data used in tourism research can be different and it can relate to general statistical data such as demographics, economic, transport data etc. or they can apply it specifically to the tourism indicators. A key factor for quality tourism research, beside the quality of statistical data is the diversity of the data and the greater segmentation of tourism statistics. Starting from this conclusion, the authors of this paper will make an analysis and comparison by benchmarking tourism statistics that are available in the country, with a special emphasis on their segmentation in order to note the specific deficiencies. The obtained results will show a difference in the presentation of tourist statistics by official sources. This suggests the need for certain qualitative changes in the methodology of collecting data and publishing. In the opinion of the authors, the results of the research will contribute to the promotion of the understanding of the importance of tourism statistics.