STATISTICAL INFERENCE USED IN MARKETING RESEARCH

The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.

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Year of publication:	2010
Authors:	Catoiu, Iacob ; stanciu, Oana ; Tichindelean, Mihai
Published in:	Studies in Business and Economics. - Facultatea de Ştiinţe Economice. - Vol. 5.2010, 3, p. 130-136
Publisher:	Facultatea de Ştiinţe Economice
Subject:	marketing research \| sample \| statistical inference \| statistic test

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

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