Stay or switch? : investigating lock-in effect in multi-channel apparel retailing
Year of publication: |
2020
|
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Authors: | Acquila-Natale, Emiliano ; Hernández-García, Ángel ; Iglesias-Pradas, Santiago ; Chaparro-Peláez, Julián |
Published in: |
Economics and Business Letters : EBL. - Oviedo : Univ., ISSN 2254-4380, ZDB-ID 2708683-5. - Vol. 9.2020, 4, p. 298-305
|
Subject: | multi-channel | spillover effect | lock-in effect | channel integration | retail | Vertriebsweg | Distribution channel | Spillover-Effekt | Spillover effect | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.17811/ebl.9.4.2020.298-305 [DOI] hdl:11159/5050 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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