"Step into the real Texas" : associating and claiming state narrative in advertising and tourism brochures
Eli Avraham; Daniel Daugherty
| Year of publication: |
2012
|
|---|---|
| Authors: | Avraham, Eli ; Daugherty, Daniel |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 6, p. 1385-1397
|
| Subject: | Texas | Tourismusmarketing | Tourism marketing | Narrative Methode | Narrative method | Nationalkultur | National culture | 2008-2010 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576012