A Step-by-Step Guide to Smart Business Experiments - Companies that embrace a test-and-learn approach are more apt to find the golden tickets that drive growth
Year of publication: |
2011
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Authors: | Anderson, Eric T ; Simester, Duncan |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2011, p. 98-107
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