Stereotyping global brands : is warmth more important than competence?
Živa Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos
| Year of publication: |
2019
|
|---|---|
| Authors: | Kolbl, Živa ; Arslanagic-Kalajdzic, Maja ; Diamantopoulos, Adamantios |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 614-621
|
| Subject: | Brand stereotype | Consumer-brand identification | Perceived brand globalness | Perceived brand localness | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Internationales Marketing | International marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105237