Stereotyping in marketing
Martin Eisend and Sofiia Kanevska
| Year of publication: |
2021
|
|---|---|
| Authors: | Eisend, Martin ; Kanevska, Sofiia |
| Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 146-154
|
| Subject: | Marketing | Stereotyp | Stereotype | Geschlecht | Gender | Theorie | Theory | Unvollkommene Information | Incomplete information | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304924