Steuerung von Markenportfolios : ein Beitrag zum Mehrmarkencontrolling am Beispiel der Automobilwirtschaft
Martin Koers
| Year of publication: |
2001
|
|---|---|
| Authors: | Koers, Martin |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Controlling | Management control | Portfolio-Management | Portfolio selection | Kfz-Industrie | Automotive industry | Kfz-Markt | Automotive market | Theorie | Theory | Westeuropa | Western Europe | Kraftfahrzeugindustrie | Markenpolitik | Portfoliomanagement | Balanced Scorecard |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | XXV, 295 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2000 |
| Notes: | kart. : DM 105.00 (freier Pr.) |
| ISBN: | 3-631-37892-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001553454