Stigmatized products : how conflicting laws can influence decisions to proceed
Purpose: The purpose of this paper is to offers the authors’ perspective on a problem rarely considered by those making strategic decisions: conflicting laws at different levels of jurisdiction, specifically those related to stigmatized products. Design/methodology/approach: The authors use as examples of product categories from marijuana to single-use plastic bags, describing the conflicting laws that add to costs for marketers and consumers. Findings: The authors find that conflicting laws add to the uncertainty, legal expenses, and therefore, the cost of marketing a stigmatized product, whether stigmatized because of its impact on the environment, on health or on moral grounds. Research limitations/implications: The examples are not exhaustive, but their implications are significant: that as state legislatures are preempting local bans, Congress may preempt state laws. Originality/value: This paper adds one more complexity to decision-making in the area of products to offer and/or merger/acquisition decisions that may bring company products that face conflicting laws.
Year of publication: |
2020
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Authors: | Geiger-Oneto, Stephanie ; Gelb, Betsy D. ; Simkins, Travis |
Published in: |
Journal of Business Strategy. - Emerald, ISSN 0275-6668, ZDB-ID 2068174-4. - Vol. 42.2020, 1 (24.02.), p. 41-49
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Publisher: |
Emerald |
Saved in:
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