Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Year of publication: |
2021
|
---|---|
Authors: | Van Esch, Patrick ; Cui, Yuanyuan ; Jain, Shailendra Pratap |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 1, p. 63-80
|
Subject: | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Verbraucher | Consumers | Künstliche Intelligenz | Artificial intelligence |
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