Stimulating Positive Cultures: The Concorde Informatics Case

This case study reports on an intervention in a small but rapidly growing computer company, designed to identify potential problems in human resource management, and to sensitise the directors to the need to promote the eventual development of a positive and identifiable company culture. Four major areas of company practice were identified as potentially problematic communication administrative practices the company image and working relationships Recommendations were developed with the effective promotion of a positive company culture in mind. It is concluded that such intervention may be highly effective in cases where the management of a company holds a positive orientation towards the such issues.