Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Year of publication: |
2022
|
---|---|
Authors: | Mishra, Mukesh Kumar ; Kesharwani, Ankit ; Gautam, Vikas ; Sinha, Pooja |
Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 27.2022, 2, p. 61-77
|
Subject: | ublic service advertisement | advertising effectiveness | emotion | stimulus-organism-response framework | Werbewirkung | Advertising effects | Werbung | Advertising | Emotion | Online-Marketing | Internet marketing |
-
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj, (2022)
-
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva, (2023)
-
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing, (2018)
- More ...
-
Mishra, Mukesh Kumar, (2016)
-
Kesharwani, Ankit, (2012)
-
Kesharwani, Ankit, (2012)
- More ...