Type of publication: Article
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal
Language: English
Other identifiers:
10.1016/j.cjar.2016.12.005 [DOI]
hdl:10419/187677 [Handle]
Classification: G2 - Financial Institutions and Services ; M3 - Marketing and Advertising
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011845013