Stock market reactions to store-in-store agreements
Year of publication: |
2020
|
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Authors: | Pasirayi, Simbarashe |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 455-467
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Subject: | Store-in-store agreements | Brand alliances | Co-location | Servicescape | Abnormal returns | Event study | Firm value | Börsenkurs | Share price | Ereignisstudie | Kapitaleinkommen | Capital income | Unternehmenswert | Ankündigungseffekt | Announcement effect | Strategische Allianz | Strategic alliance | Markenführung | Brand management | Aktienmarkt | Stock market | Österreichische Schule | Austrian economics |
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