Stockpiling Points in Linear Loyalty Programs
Year of publication: |
2017
|
---|---|
Authors: | Stourm, Valeria |
Other Persons: | Bradlow, Eric (contributor) ; Fader, Peter (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Theorie | Theory | Mathematische Optimierung | Mathematical programming |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Stourm, Valeria, Eric T. Bradlow, and Peter S. Fader (2015), “Stockpiling Points in Linear Loyalty Programs," Journal of Marketing Research, 52 (2), 253-267 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 26, 2014 erstellt Volltext nicht verfügbar |
Other identifiers: | 10.2139/ssrn.2142482 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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