Store and store format loyalty measures based on budget allocation
César Augusto Bustos-Reyes; Óscar González-Benito
| Year of publication: |
2008
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|---|---|
| Authors: | Bustos-Reyes, César Augusto ; González-Benito, Óscar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 9, p. 1015-1025
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| Subject: | Einzelhandelsstandort | Retail location | Beziehungsmarketing | Relationship marketing | Lebensmittelhandel | Food trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003731231