Store attributes influencing relationship marketing : study of department stores
Year of publication: |
2011
|
---|---|
Authors: | Wang, Chiu-han ; Ha, Sejin |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 3, p. 326-344
|
Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Warenhaus | Department store | USA | United States |
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