Store brand introduction, retail competition and manufacturers' coping strategies
Year of publication: |
2022
|
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Authors: | Hsiao, Lu ; Xiong, Hui |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 165.2022, p. 1-25
|
Subject: | Competition | National brand | Store brand | Supply chain | Einzelhandel | Retail trade | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Wettbewerb | Lieferkette |
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