Store brand strength
Year of publication: |
2006
|
---|---|
Authors: | Tyagi, Rajeev K. |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 4.2006, 2, p. 1-16
|
Subject: | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image |
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