Store Brand Strength
Year of publication: |
2006
|
---|---|
Authors: | Tyagi, Rajeev K. |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 4.2006, 1
|
Publisher: |
De Gruyter |
Subject: | store brands | national brands | tacit collusion | pricing |
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