Store brands : who buys them and what happens to retail prices when they are introduced?
André Bonfrer and Pradeep K. Chintagunta
| Year of publication: |
2004
|
|---|---|
| Authors: | Bonfrer, André ; Chintagunta, Pradeep K. |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 24.2004, 2, p. 195-218
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| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandelspreis | Retail price | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140611