Store choice behaviour for consumer durables in NCT-Dehli : effect of shopper's demographics
Year of publication: |
December 2015
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Authors: | Gupta, Anoop Kumar ; Shukla, A. V. |
Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 19.2015, 2, p. 152-169
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Subject: | Store choice behaviour | organized retailing | consumer durables | demographics | discriminant analysis | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Konsumgüter | Consumer goods | Dauerhafte Konsumgüter | Durable goods | Lebensmitteleinzelhandel | Food retailing | Bevölkerungsentwicklung | Demographic development |
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