Store choice : how understanding consumer choice of "where" to shop may assist the small retailer
Year of publication: |
2015
|
---|---|
Authors: | Goodman, Steve ; Remaud, Hervé |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 118-124
|
Subject: | Store choice | retailer choice | consumber behaviour | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | KMU | SME |
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