Store creativity mediating the relationship between affective tone and performance
Year of publication: |
2014
|
---|---|
Authors: | Rego, Arménio ; Reis Júnior, Dálcio ; Cunha, Miguel Pina e ; Stallbaum, Gabriel ; Neves, Pedro |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 1, p. 63-85
|
Subject: | Store affective tone | Store creativity | Store performance | Kreativität | Creativity | Einzelhandel | Retail trade | Unternehmenserfolg | Firm performance |
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