Store-evoked affect, personalities, and consumer emotional attachments to brands
Year of publication: |
2010
|
---|---|
Authors: | Orth, Ulrich R. ; Limon, Yonca ; Rose, Gregory |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 11, p. 1202-1209
|
Saved in:
Saved in favorites
Similar items by person
-
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R., (2010)
-
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R., (2010)
-
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca, (2009)
- More ...