Store format choice in an evolving market : role of affect, cognition and involvement
Year of publication: |
2009
|
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Authors: | Anand, Kamaljit Singh ; Sinha, Piyush Kumar |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 19.2009, 5, p. 505-534
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Kundenanalyse | Customer analysis | Diskrete Entscheidung | Discrete choice | Kognition | Cognition | Emotion | Indien | India | Verbrauchereinstellung | Consumer attitudes |
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