Store location with multipurpose shopping trips and a new random utility customers' choice model
Year of publication: |
2023
|
---|---|
Authors: | Méndez-Vogel, Gonzalo ; Marianov, Vladimir ; Lüer-Villagra, Armin ; Eiselt, Horst A. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 305.2023, 2 (1.3.), p. 708-721
|
Subject: | Location | Multipurpose shopping | Customer behavior | Random utility models | Konsumentenverhalten | Consumer behaviour | Einzelhandelsstandort | Retail location | Betriebliche Standortwahl | Firm location choice | Theorie | Theory |
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