Stories and storytelling in UΚ banking
Year of publication: |
2019
|
---|---|
Authors: | Jones, Peter ; Comfort, Daphne |
Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 5.2019, 4, p. 269-285
|
Subject: | UK Banks | Stories | Trust | Confidence | Opportunity | Customer Relationships | Vertrauen | Narrative Methode | Narrative method | Beziehungsmarketing | Relationship marketing | Bank |
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