Stories of value : business model innovation adding value propositions articulated by slow storytelling
Marta Gasparin, Martin Quinn, William Green, Michael Saren, Steve Conway
| Year of publication: |
2022
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|---|---|
| Authors: | Gasparin, Marta ; Quinn, Martin ; Green, William ; Saren, Michael ; Conway, Steve |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 101-111
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| Subject: | Business model innovation | COVID-19 | Micro-enterprises | Slow storytelling | Value proposition | Geschäftsmodell | Business model | Narrative Methode | Narrative method | Innovation | Betriebliche Wertschöpfung | Value creation | Coronavirus | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325570