Storm in a Milk-Cup : Oreo in India
Year of publication: |
2013
|
---|---|
Authors: | Sarkar, Dev Narayan |
Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 10.2013, 1, p. 31-45
|
Subject: | Süßwaren | Confectionery | Amerikanisch | American | Markteintritt | Market entry | Indien | India | Unternehmen: Kraft-Cadbury |
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