Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Year of publication: |
Dezember 2016
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Authors: | Hattke, Judith ; Gilch, Kim |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 62.2016, 4, p. 30-35
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Subject: | branding | Bundeswehr | guideline | marketing tool | storytelling | Marketing | Narrative Methode | Narrative method | Markenführung | Brand management |
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