Storytelling and retromarketing : strengthening brand communication
Alternative title: | Storytelling y retromarketing : potenciando la comunicación de las marcas |
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Year of publication: |
2021
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Authors: | Sousa, Vânia |
Published in: |
Redmarka : revista de marketing aplicado. - Coruña : Servicio de Publicacions, ISSN 1852-2300, ZDB-ID 3117879-0. - Vol. 25.2021, 2, p. 44-62
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Subject: | storytelling | retromarketing | brands | archetypes | communication | Narrative Methode | Narrative method | Markenführung | Brand management | Kommunikation | Communication | Interne Kommunikation | Internal communication |
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