Storytelling for the faceless : a tool for communicating sustainability and circular economy in the public sector
Elisabetta Pozzetto, Maria Colurcio, Donata Vianelli
| Year of publication: |
2023
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|---|---|
| Authors: | Pozzetto, Elisabetta ; Colurcio, Maria ; Vianelli, Donata |
| Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 410-431
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| Subject: | Öffentlicher Sektor | Public sector | Öffentlichkeitsarbeit | Public relations | Narrative Methode | Narrative method | Nachhaltigkeit | Sustainability | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0019-0.ch021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414282