Storytelling for the masses : a rhetorical approach to public sector transformations in Lithuania
Zilvinas Zidonis; Neringa Jaskunaite
Year of publication: |
2013
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Authors: | Zidonis, Zilvinas ; Jaskunaite, Neringa |
Published in: |
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi. - Iaşi : Ed. Univ. Alexandru Ioan Cuza, ISSN 0379-7864, ZDB-ID 1238064-7. - Vol. 60.2013, 2, p. 399-409
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Subject: | managerial rhetoric | narratives | myths | New Public Management | Neues Steuerungsmodell | New public management | Narrative Methode | Narrative method | Öffentlicher Sektor | Public sector | Litauen | Lithuania | Rhetorik | Rhetoric | Organisatorischer Wandel | Organizational change | Verwaltungsreform | Administrative reform | Nonprofit-Management | Nonprofit management |
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