Storytelling im Behavioral Branding
Daniel Wentzel; Torsten Tomczak; Andreas Herrmann
| Year of publication: |
2008
|
|---|---|
| Authors: | Wentzel, Daniel ; Tomczak, Torsten ; Herrmann, Andreas |
| Published in: |
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt. - Wiesbaden : Gabler, ISBN 3-8349-0634-4. - 2008, p. 403-420
|
| Subject: | Interne Markenführung | Internal branding | Unternehmenskultur | Corporate culture | Personalführung | Leadership | Narrative Methode | Narrative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003600214