Storytelling in Journalismus, Organisations- und Marketingkommunikation
Silvia Ettl-Huber (Hrsg.)
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Ettl-Huber, Silvia (ed.) ; Müller, Michael (contributor) |
| Institutions: | Springer VS (publisher) ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Narrative Methode | Narrative method | Journalismus | Journalism | Glaubwürdigkeit | Credibility | Marketing | Erzählen |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | IX, 244 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enthält 11 Beiträge |
| ISBN: | 3-658-25727-X ; 978-3-658-25727-9 ; 978-3-658-25728-6 |
| Other identifiers: | 10.1007/978-3-658-25728-6 [DOI] |
| Classification: | Kommunikationswissenschaft: Allgemeines ; Massenkommunikation, Massenmedien: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011983878