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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability
Gwanyebit Kehbila, Anderson, (2021)
A critical analysis of the concept of marketing strategies for small and mid-sized companies
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Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan, (2014)