Strategic account management in an emerging economy
Year of publication: |
2009
|
---|---|
Authors: | Al-Husan, Faten Baddar ; Brennan, Ross |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 8, p. 611-620
|
Subject: | Schwellenländer | Emerging economies | Key-Account-Management | Key account management | Strategisches Management | Strategic management |
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